Skip to main content

UC Riverside

School of Business

A. Gary Anderson
Graduate School of Management

Male consumer looking at computer screen with headphones

Online Consumers Shy Away from Sponsored Product Listings

UCR MBA research reveals that consumers avoid sponsored product listings—organic listings trusted more. Insights from one of the best business schools.
By David Danelski (david.danelski@ucr.edu) | UCR News |
Prof. Max Yoo

Professor Max Joo Wins Long Term Impact Award

A study that UCR assistant professor Mingyu “Max” Joo published back in 2014 continues to be highly influential.
By David Danelski (david.danelski@ucr.edu) | Inside UCR |
TV and iPhone

UCR Business Marketing Professor is Finalist for Long-term Impact Award

UCR MBA professor Mingyu ‘Max’ Joo, finalist for Don Morrison Award, honored for research on TV ads and online searches at a best business school.
By David Danelski (david.danelski@ucr.edu) | UCR News |
Laptop and credit card close-up

UCR-led Analysis Seeks Online Advertising Protocols for Data Transparency, Consumer Privacy, and Brand Safety

Several Internet business experts see a technology that has made cryptocurrencies possible as a panacea to today’s online advertising accountability woes that stem from ad-tech giants hoarding the ad engagement data in their walled gardens.
By David Danelski (david.danelski@ucr.edu) | UCR News |
UCR campus aerial view with snow capped mountains

An Award-winning Researcher, Mingyu Joo Expands His Investigations into Cruise Industry Pricing

For Assistant Professor Mingyu Joo, there is an important equilibrium to attain in the pursuit of research as he explores the many facets of marketing and publishes his findings.
By Laurie McLaughlin |
Cruise ship (c) Unsplash / Adam Gonzales

Cruise Buyers’ Counterintuitive Response to Prices Could Help the Industry Rebound Post-Pandemic

A UC Riverside-led study on cruise pricing could help the cruise industry get back on its feet after the pandemic.
By Holly Ober |