Content Marked with: Mingyu Joo | School of Business

Male consumer looking at computer screen with headphones

Online Users Shy Away from Sponsored Listings

UCR MBA research reveals that consumers avoid sponsored product listings—organic listings trusted more. Insights from one of the best business schools.

By David Danelski (david.danelski@ucr.edu) | UCR News | November 28, 2023

Professor Max Joo Wins Long Term Impact Award

A study that UCR assistant professor Mingyu “Max” Joo published back in 2014 continues to be highly influential.

By David Danelski (david.danelski@ucr.edu) | Inside UCR | July 17, 2023

Professor is Finalist for Long-term Impact Award

UCR MBA professor Mingyu ‘Max’ Joo, finalist for Don Morrison Award, honored for research on TV ads and online searches at a best business school.

By David Danelski (david.danelski@ucr.edu) | UCR News | April 15, 2023

UCR-led Study Seeks Online Advertising Protocols

Blockchain, the tech powering cryptocurrencies, may fix online ad accountability by breaking ad-tech giants’ grip on engagement data.

By David Danelski (david.danelski@ucr.edu) | UCR News | February 14, 2023

UCR campus aerial view with snow capped mountains

Investigations into Cruise Industry Pricing

For Assistant Professor Mingyu Joo, there is an important equilibrium to attain in the pursuit of research as he explores the many facets of marketing and publishes his findings.

By Laurie McLaughlin | January 19, 2021

Cruise ship (c) Unsplash / Adam Gonzales

Counterintuitive Price Response Helps Rebound

A UC Riverside-led study on cruise pricing could help the cruise industry get back on its feet after the pandemic.

By Holly Ober | December 08, 2020