Content Marked with: Ye Li | School of Business

The Future of Decision Making

UCR Professor Ye Li joins the Quiz Marketing Podcast to discuss behavioral science and decision-making at one of the best business schools.

By Josh Haynam | Interact | May 02, 2025

UCR Professor Ye Li shows how experiential learning works in graduate courses at one of the best business schools for real-world education.

By Laurie McLaughlin | February 27, 2023

You can bid on two identical boxes of chocolates—same expiration, both refrigerated. One was bought a week ago, the other just today.

By Darin Estep | October 28, 2022

Surveys that ask too many of the same type of question tire respondents and return unreliable data, according to a new UC Riverside-led study.

By Holly Ober } UCR News | January 28, 2022

Professor Ye Li knows why you are checking Twitter instead of working on that project that’s due next week.

By Darin Estep | January 03, 2022