Margaret “Meg” C. Campbell, an associate dean, professor of marketing, and Anderson Presidential Chair in Business Administration at UC Riverside’s School of Business, has received the Fellows Award for Outstanding Contributions to the Field of Consumer Psychology.
The Society for Consumer Psychology, or SCP, a top professional organization of academics and practitioners focused on consumer psychology, presented Campbell with the honor at the group’s annual conference on Saturday, March 9, in Nashville, Tenn. The Fellows Award is one of the society’s most prestigious recognitions, reserved for individuals whose work has made a lasting and meaningful impact on the field.
The award recognized Campbell for her years of scholarship, research impact, and her work with the field, SCP, and the Journal of Consumer Psychology. She has been a co-editor of a special issue of the Journal of Consumer Psychology on Marketplace Morality, a co-editor of the Journal of Consumer Research, or JCR, and has served in leadership roles for both SCP and the Association for Consumer Research. These leadership roles have allowed her to contribute not only as a researcher but also as a mentor and guide, shaping the direction of consumer psychology research and supporting the professional development of other scholars in the field.
Campbell has made groundbreaking contributions to the literature about persuasion knowledge and price fairness. Her research has advanced understanding of how consumers evaluate marketing tactics, how they form judgments about fairness in pricing, and how these perceptions influence decision-making in the marketplace. Her published work has been widely cited, with more than 10,000 Google Scholar citations, demonstrating its influence and continued relevance across marketing, psychology, and business disciplines.
Previous honors for Campbell reflect the sustained quality and impact of her scholarship. These include the JCP 2019 Park Award Honorable Mention, the 2017 JCR Best Article Honorable Mention, and the JCR 40th Anniversary Most Impactful Paper of 2000. Each of these recognitions underscores the significance of her contributions over time, from early career achievements to her most recent work.
Campbell joined UC Riverside in 2021 and currently serves as the faculty chair of the School of Business and the A. Gary Anderson Graduate School of Management. In these roles, she provides academic leadership and strategic direction, helping to guide the School of Business in its mission to foster innovation, inclusivity, and excellence in business education. Her experience as a scholar and leader enhances the school’s reputation and creates opportunities for students and faculty alike to engage in impactful research and applied learning.
Before arriving at UC Riverside, Campbell was the provost professor of marketing at the Leeds School of Business at the University of Colorado Boulder. Her academic career has included several other positions that highlight her dedication to advancing both research and education. Through these roles, she has taught and mentored countless students, many of whom have gone on to successful careers in academia and industry.
Campbell received a doctoral degree in business from Stanford University in 1992. That training provided the foundation for her distinguished career in consumer psychology, one that has combined rigorous scholarship with a commitment to service and leadership. The Fellows Award for Outstanding Contributions to the Field of Consumer Psychology marks another milestone in a career defined by influence, impact, and the advancement of knowledge.
