Margaret “Meg” C. Campbell, an associate dean, professor of marketing and Anderson Presidential Chair in Business Administration at UC Riverside’s School of Business, has received the Fellows Award for Outstanding Contributions to the Field of Consumer Psychology. 

The Society for Consumer Psychology, or SCP, a top professional organization of academics and practitioners focused on consumer psychology, presented Campbell with the honor at the group’s annual conference on Saturday, March 9, in Nashville, Tenn.

The award recognized Campbell for her years of scholarship, research impact, and her work with the field, SCP, and the Journal of Consumer Psychology. She has been a co-editor of a special issue of the Journal of Consumer Psychology on Marketplace Morality, a co-editor of the Journal of Consumer Research, or JCR, and has served in leadership roles for both SCP and the Association for Consumer Research.

Campbell has made groundbreaking contributions to the literature about persuasion knowledge and price fairness, and her work has received more than 10,000 Google Scholar citations.

Previous awards include the JCP 2019 Park Award Honorable Mention; the 2017 JCR Best Article Honorable Mention, and the JCR 40th Anniversary Most Impactful Paper of 2000.

Campbell joined UCR in 2021 and serves as the faculty chair of the School of Business and the A. Gary Anderson Graduate School of Management. She previously was the provost professor of marketing at the Leeds School of Business at the University of Colorado Boulder, and has served in several other academic positions.

She received a doctoral degree in business from Stanford University in 1992.