Margaret “Meg” C. Campbell, an associate dean, professor of marketing and Anderson Presidential Chair in Business Administration at UC Riverside’s School of Business, has received the Fellows Award for Outstanding Contributions to the Field of Consumer Psychology.
By David Danelski (david.danelski@ucr.edu) | Inside UCR |
With the eruption—and disruption—of ChatGPT in many business sectors, UCR’s Anderson Presidential Chair in Business Administration Margaret Campbell shares important insight into the early potential impacts, advantages, and disadvantages of this pervasive technology on the marketing field.
Margaret Campbell, Ph.D., has explored and explained consumer behavior around the globe—in France, Hong Kong, the Netherlands, Singapore, Germany, Canada and many points in between—and across the United States.
