When companies hike prices on essentials like food, medicine, or medical devices, the financial rewards may be immediate—but the reputational damage may linger and ultimately cost more in the long run.
By David Danelski (david.danelski@ucr.edu) | UCR News |
UCR business expert Margaret Campbell explores ChatGPT’s early impacts, pros, and cons on marketing—insights from a leader at one of the best business schools.
Margaret Campbell, Ph.D., has explored and explained consumer behavior around the globe—in France, Hong Kong, the Netherlands, Singapore, Germany, Canada and many points in between—and across the United States.
