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UC Riverside

School of Business

A. Gary Anderson
Graduate School of Management

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UCR Business Professor Recognized for Consumer Psychology Scholarship

Meg Campbell, UCR School of Business associate dean and marketing professor, honored with Fellows Award for excellence in consumer psychology.
By David Danelski (david.danelski@ucr.edu) | Inside UCR |
ChatGPT on laptop

What Is the Impact of ChatGPT on Marketing?

UCR MBA expert Margaret Campbell explores ChatGPT’s early impacts, pros, and cons on marketing—insights from a leader at one of the best business schools.
By Laurie McLaughlin |
Margaret Campbell, Anderson Presidential Chair in Business Administration

Curiosity Is Key to Understanding Consumers, Says Incoming Anderson Presidential Chair in Business Administration

Margaret Campbell, Ph.D., has explored and explained consumer behavior around the globe—in France, Hong Kong, the Netherlands, Singapore, Germany, Canada and many points in between—and across the United States.
By By Darin Estep |