“We’re going to learn how to use ChatGPT, a new artificial intelligence tool that can help you better understand the class material, overcome challenges, like language and learning barriers, and yes, even give you the answers to assignments.”
With the eruption—and disruption—of ChatGPT in many business sectors, UCR’s Anderson Presidential Chair in Business Administration Margaret Campbell shares important insight into the early potential impacts, advantages, and disadvantages of this pervasive technology on the marketing field.
