Oh, the joy of inflicting pain upon others. The Germans have a word for it: Schadenfreude, meaning “malicious pleasure.” And tapping into its sentiment properly can, ironically, do a lot of good by raising money for charity. In a groundbreaking paper published in the Journal of Consumer Psychology, UC Riverside School of Business marketing professor...
By David Danelski (david.danelski@ucr.edu) | UCR News) |
Margaret Campbell, Ph.D., has explored and explained consumer behavior around the globe—in France, Hong Kong, the Netherlands, Singapore, Germany, Canada and many points in between—and across the United States.
If you dunk a tea bag repeatedly into your mug or open a cream-filled cookie to lick the filling, you might find coping with pandemic isolation a bit easier than others.
For Assistant Professor Mingyu Joo, there is an important equilibrium to attain in the pursuit of research as he explores the many facets of marketing and publishes his findings.
