Discover how UCR School of Business research shows mild Schadenfreude can boost charitable giving—innovative insight from one of the best business schools.
By David Danelski (david.danelski@ucr.edu) | UCR News) |
Margaret Campbell, Ph.D., has explored and explained consumer behavior around the globe—in France, Hong Kong, the Netherlands, Singapore, Germany, Canada and many points in between—and across the United States.
If you dunk a tea bag repeatedly into your mug or open a cream-filled cookie to lick the filling, you might find coping with pandemic isolation a bit easier than others.
For Assistant Professor Mingyu Joo, there is an important equilibrium to attain in the pursuit of research as he explores the many facets of marketing and publishes his findings.
