A. Gary Anderson
Graduate School of Management

Consumer choosing a product

"New" Doesn’t Mean Improved. Why Do We Choose It?

You can bid on two identical boxes of chocolates—same expiration, both refrigerated. One was bought a week ago, the other just today.
By Darin Estep |
Sky and skyscraper

Talk About Creativity Hurts Investor Confidence

Creativity is often touted as a positive activity for organizations, but it is inherently risky.
By Holly Ober | UCR News |
Fashion - white clothes close up

Mass Customization Makes Fashion More Sustainable

The fashion industry overproduces, driving 10% of global emissions, wasting resources, and sending excess inventory to landfills or incineration.
By Holly Ober | UCR News |
Hand with pen, filling out survey

Repetitive Questions in Studies Yield Bad Data

Surveys that ask too many of the same type of question tire respondents and return unreliable data, according to a new UC Riverside-led study.
By Holly Ober } UCR News |
Tax forms on desk

Disrupting VC Assumptions About Tax Benefits

Startups backed by venture capital — and their investors — often lose tax savings because they organize as corporations rather than limited liability companies, finds a UC Riverside-led study.
By Holly Ober |
Cruise ship (c) Unsplash / Adam Gonzales

Counterintuitive Price Response Helps Rebound

A UC Riverside-led study on cruise pricing could help the cruise industry get back on its feet after the pandemic.
By Holly Ober |
Conference room with employees

Trust the Power of Markets

Organizations that use ad hoc groups or committees to make decisions might do better to crowdsource their decisions, says UC Riverside-led research.
By Holly Ober |