Moderate Goals Let Workers Adapt to Turbulent Marketplaces
Discover research from UCR School of Business: how moderate performance goals help employees adapt in turbulent markets—insight from one of the best business schools.
By David Danelski (david.danelski@ucr.edu) | UCR News |

Online Consumers Shy Away from Sponsored Product Listings
UCR MBA research reveals that consumers avoid sponsored product listings—organic listings trusted more. Insights from one of the best business schools.
By David Danelski (david.danelski@ucr.edu) | UCR News |

Professor Max Joo Wins Long Term Impact Award
A study that UCR assistant professor Mingyu “Max” Joo published back in 2014 continues to be highly influential.
By David Danelski (david.danelski@ucr.edu) | Inside UCR |

Consumers Tend to Overuse Shared Products
From hotel shower toiletries to public hand sanitizers, shared products are becoming common in gyms, campuses, libraries, and other communal spaces.
By David Danelski (david.danelski@ucr.edu) | UCR News |

Women Add Value to Complex ‘Integral’ Inventions
A UCR School of Business study challenges the notion that women on invention teams create less valuable products—showcasing thought leadership at a top UCR MBA program.
By David Danelski (david.danelski@ucr.edu) | UCR News |

UCR Business Marketing Professor is Finalist for Long-term Impact Award
UCR MBA professor Mingyu ‘Max’ Joo, finalist for Don Morrison Award, honored for research on TV ads and online searches at a best business school.
By David Danelski (david.danelski@ucr.edu) | UCR News |

COVID-19 Lockdowns Reduced Disease Spread but with Costs
UCR faculty discuss how COVID-19 lockdowns helped reduce disease spread and influenced public health policies.
By David Danelski (david.danelski@ucr.edu) | UCR News |

Women on Corporate Boards Increase Company Buyout Value
If you own stock in a company targeted for acquisition, the behavior and makeup of the company’s board of directors – particularly whether it includes women – could be worth a lot of money for you.
By David Danelski (david.danelski@ucr.edu) | UCR News |

UCR-led Analysis Seeks Online Advertising Protocols for Data Transparency, Consumer Privacy, and Brand Safety
Blockchain, the tech powering cryptocurrencies, may fix online ad accountability by breaking ad-tech giants’ grip on engagement data.
By David Danelski (david.danelski@ucr.edu) | UCR News |

If "New" Doesn’t Mean Improved, Why Do We Still Choose It?
You can bid on two identical boxes of chocolates—same expiration, both refrigerated. One was bought a week ago, the other just today.
By Darin Estep |