In a recent episode of the Quiz Marketing Podcast, Josh Haynam, Co-founder at Interact, sits down with Professor Ye Li, Associate Professor of Management at UC Riverside, to explore the fascinating world of behavioral science and decision-making. They dive into how emotions, gratitude, and cognitive shortcuts (heuristics) shape our choices—especially around money and health—and what truly defines a “good” decision. Professor Li also shares why the design of a question can dramatically influence outcomes in both research and marketing, and how micro-targeting and individual differences play a crucial role in personalization. Plus, they discuss the evolving relationship between AI and human judgment, and how the future of decision-making lies in collaboration between the two. Whether you’re crafting quiz questions or navigating business strategy, this episode offers powerful insights into how people think—and how you can meet them where they are.
The 48-minute podcast is available on two platforms:
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The Interact podcast explores human behavior and decision making. Interviews with experts delve into the specifics of how humans operate and make choices, with the goal of better understanding what drives people. Josh Haynam, Co-founder at Interact, hosts the podcast. Josh has been studying human behavior through the lens of personality quizzes since 2013 and has seen over 1 billion data points come through the Interact platform. Conversations weave in and out of research studies and anecdotal information derived from experiences of guests and quiz creators.